by Gordon Van Wechel | Feb 26, 2026 | Reputation Management
Did you know that a single negative review can drive away a large portion of prospects, even if your accounting firm has been a trusted name for years? In today’s digital landscape, reputation management isn’t just about protecting your firm’s image. It’s the engine...
by Gordon Van Wechel | Feb 12, 2026 | Marketing Strategy
Did you know that 63% of CPA firms identify lead generation as their biggest marketing challenge, yet only 18% feel confident in their current marketing strategies? The truth is, even the most seasoned accounting firm can stumble when it comes to standing out in...
by Gordon Van Wechel | Jan 25, 2026 | Chatbots
Imagine this: Your accounting firm’s website works for you 24/7, qualifying leads, booking appointments, and answering complex tax questions—no human night shifts required. Over 80% of businesses are projected to adopt AI-driven chatbots by 2027. If you’re still...
by Gordon Van Wechel | Jan 14, 2026 | Email Marketing
Imagine generating over $40 in revenue for every single dollar you invest. That’s the average ROI of effective email marketing for CPA firms—one of the most versatile and cost-effective marketing tools in the accounting industry. Whether you’re looking to turn...
by Gordon Van Wechel | Dec 26, 2025 | Paid Ads
If your CPA firm is still relying solely on referrals and slow-moving organic growth, you could be missing out on a wave of high-intent business leads rushing to work with firms just like yours. Key Takeaways Paid ads put your firm in front of high-intent clients...
