by Gordon Van Wechel | Jan 25, 2026 | Chatbots
Imagine this: Your accounting firm’s website works for you 24/7, qualifying leads, booking appointments, and answering complex tax questions—no human night shifts required. Over 80% of businesses are projected to adopt AI-driven chatbots by 2027. If you’re still...
by Gordon Van Wechel | Jan 14, 2026 | Email Marketing
Imagine generating over $40 in revenue for every single dollar you invest. That’s the average ROI of effective email marketing for CPA firms—one of the most versatile and cost-effective marketing tools in the accounting industry. Whether you’re looking to turn...
by Gordon Van Wechel | Dec 26, 2025 | Paid Ads
If your CPA firm is still relying solely on referrals and slow-moving organic growth, you could be missing out on a wave of high-intent business leads rushing to work with firms just like yours. Key Takeaways Paid ads put your firm in front of high-intent clients...
by Gordon Van Wechel | Dec 10, 2025 | Social Media
Did you know many prospective clients check out your social media presence before they decide whether to contact you or not? In today’s digital-first world, your CPA firm’s success hinges not just on your expertise, but on your social media marketing effectiveness....
by Gordon Van Wechel | Nov 26, 2025 | Website
Did you know a large portion of accounting websites don’t even generate one qualified lead per month? If you’re a CPA business owner, this might sound uncomfortably familiar. Despite offering valuable accounting services and years of experience, countless...
