Where Human Strategy Meets
Machine Intelligence.
Your Words Matter Because Words Sell
With at least 50 viable marketing channels to choose from, business owners don’t know which to select and waste a great deal of time and money. At Alchemy Consulting we create high ROI profit faucets that generate a steady flow of the quality prospects you want to work with.
Are you struggling to get new prospects?
Have you lost money because prospective customers are choosing a competitor?
Do you find it difficult to explain what you do in a concise and understandable way?
Can’t figure out how to stand out in a noisy world that is cluttered with information?
Are you missing out on new customers because your message is jumbled and boring?
WE CAN HELP YOU WITH ALL OF THAT, AND MORE!
Grow Your Practice With a Story Brand Certified Guide
CLEAR AND CONSISTENT MESSAGING
consistent messaging that speaks to your prospects problem and how your firm helps them solve that problem.
GENERATE AND CONVERT MORE LEADS
MARKETING THAT PRODUCES RESULTS
Who Are We?
Meet the Alchemy Team
Gordon
Founder & Chief Alchemist
Our Founding Marketing Wizard, Gordon Van Wechel, has over 25 years of experience in this industry and brings to the table a winning recipe of revolutionary ideas combined with enthusiasm to encourage, inspire, and support his staff and clientele.
Staying one step ahead of innovation, he strives to take his clients to the next level of marketing through a combination of strategy, creativity, and drive.
Gordon also helps company owners transition out of their business if they are looking to sell and has successfully built and sold 3 businesses himself.
Jennine
VP and Management Magician
Jennine is a graduate of the University of New Mexico and has over 24 years of business management experience.
From running a dental office to starting a wedding cake business and co-authoring the book “Total Market Takeover”, Jennine is no stranger to the “magic” of turning dreams into a reality.
Jennine’s role at Alchemy is to work alongside Gordon overseeing all aspects of The Alchemy Consulting Group formula. Her motto – happy team = happy clients.
Tammy-ann
Operations Manager
Tammy-ann joined the Alchemy Consulting Group in the early part of 2020 and quickly fit right in.
When she’s not helping the team, you can find her diving into the numbers to assist our Data Science as her background consists of Analytics and Reporting.
She’s responsible for ensuring the team and clients are happy at all times, project deadlines are met, and that the quality of work goes above and beyond expectation.
Justin Swoveland
Marketing Director & Digital Alchemist
Justin joins us from a successful career selling office equipment right out of college. For the last 15 years he has owned and managed a 7-figure lawn care and landscaping business that is now being directed by his son.
Justin has a passion for helping other small business owners realize the same success he enjoyed from implementing innovative marketing strategies in his own business.
Sheriel
Graphic Design Team
Sheriel is our go-to for graphic design – from logo creation to banner ads, she always exceeds expectations.
She works seamlessly with our other departments to ensure deadlines are met well ahead of schedule. Her creativity truly shines in the quality of work she provides.
April
Reputation Marketing, Social Media marketing
April is one of our original team members here at Alchemy. She handles the customer service department ensuring that inquiries are answered in a timely manner. She is always ready to assist with a smile.
Alex Varela
Web Development Team
Alex has a passion for creating and developing stunning websites, Alex stands out for his perfectionism in design and work. He learns fast spending most of the time researching new trends or techniques for his personal development.
Genevieve
Web Development Team
Genevieve is another asset to our graphics division, Genevieve has an extensive background in graphic design as well as website building. The synergy of these skills yields amazing results that meet and exceed our client’s expectations.
Gurjit
Paid Advertising Team
Gurjit is our PPC Guru. She has an extensive background in PPC Advertising and account management that includes numerous campaigns across a wide variety of business niches. Your advertising budget is in great hands!
Rony
Paid Advertising Team
For more than five years Rony has managed client Facebook and Instagram ad campaigns. He is especially adept at split testing variables to ensure the best return on ad spend for our clients.
Kristen
Client Success Team
Kristen joins our team with a background in marketing. She previously worked for over 3 years with an agency handling everything from blog writing to campaign creation and CRM management. Kristen supports our Operations and Client Success Team handling all things customer service plus she supports client campaigns by providing quality creative content
Arianna
Client Success Team
A seasoned online marketing professional with over 10 years of experience, Arianna is passionate about leveraging the power of AI to drive innovation and achieve exceptional results for our clients.
She manages much of our video creation program. Arianna is the proud mother of an amazing child.
David Bowie
Inspiration Manager
DB, a mostly Jack Russel Terrier, despite the floppy ear, graduated from the Los Angeles SPCA in 2019. He has become a valuable member of the team, providing therapeutic services in exchange for treats and a constant supply of attention.
LET’S GET STARTED!
READY TO MAKE A REAL CHANGE?
WE DON’T LIKE TO BRAG
BUT WE DON’T MIND WHEN YOU DO
We get approached by a lot companies with big promises. When we first met with Gordon from Alchemy he asked us a lot of good questions and really tried to understand our business. The proposal he made later was for things we could afford and that have really worked to bring us new prospective jobs. It is so refreshing to work with a company that actually listens to us.
– Leonard Hardin
Positive: Professionalism, Value
After getting several bad reviews I wanted some help with this problem. I interviewed several agencies but found that the team from Alchemy really had expertise in this area. After the first three months of working with them I know I made the right decision! Each week we are receiving one or two 5 star comments from our customers.
– Budd Stainton
Positive: Professionalism, Quality, Value
With three crews in the field on jobs every day, and preparing bids for new jobs, I realized I couldn’t keep doing my own marketing. I heard about the Alchemy Consulting 3-Pack and after talking with them decided to give it a try. Not only are we getting more opportunities, they are better quality jobs. We’ve even been able to get two jobs in a neighborhood where we had never won a bid.
– Mary Futrell
Positive: Professionalism, Value

